Poster planning (Poster 2)

Having come up with an idea for the first poster we realised that it would be good to construct a second so that our potential audience would see a slightly wider variety of images associated with the trailer as well as to experiment with other ideas that we had had.



We wanted the picture on our second poster would look something like this:

Unlike our first poster we felt that it would be crucial to include actual characters in this one so as to give the poster more of a feeling of life to it. The natural choice of characters would of course be Mya Brown and DR Goodwin.


A constant that we decided to keep for both posters (to highlight its high significance for the film) is Mya Brown's file. As the secret that the Trory Anwir Institute for Mental Health is contained within this file (as well as all the files that came before it) it represents that secret and is thus pivotal to the film and so must therefore be present in order to keep consistency.


In considering the characters we wanted to use we felt it necessary to consider costume and colour because of course with a poster you have only one frame with which you need to convey a lot of information/meaning to your audience.
For Mya Brown we wanted her to be wearing the black that we see her wear in the final moments of the trailer whilst having her hair down as she did in her counselling scene with DR L Church so as to convey both the physical and emotional mess that she will be caught up in during the film.
For DR Goodwin we felt the need to have her wearing the labcoat as she was when we see Mya watching her walk down the corridor when she goes to investigate what is really going on in the Trory Anwir institute for Mental Health.
We also considered positioning and for this we wanted DR Goodwin standing with Mya sitting both because it represents the power relationship between them of Mya being the latest in the line of(initially unbeknownest to her, though she of course discovers it later) Dr Goodwin's lab rats and also because we needed to have Mya Brown on the hospital bed as she is briefly seen in the trailer.
An important consideration when observing this poster is the fact that (as with many posters) its not a physical scene but rather a "picture message" designed to convey meaning to the viewer and whet their appetite in the run up to the release of the film.