The second poster, I believe at least, is much more effective than the first. In a genuine marketing campaign I feel as though I would place this poster as the lead poster (so would be the one that you see more frequently, especially outside the cinemas) and then have the second as a backup. Whilst the first poster felt fairly inspired, this was the one that allowed us to have far greater creative potential (though once again I was not responsible for the editing of this work).
To view the second poster, please follow the link: Poster 2
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