Our Audience

As part of planning our film trailer one of the things that we were going to have to consider was who we wanted our audience to be so that we could better plan who to target with the various areas of the marketing campaign.


The first part we were going to have to consider was what type of narrative we were trying to tell. By having a female protagonist who by means of tragic circumstance is drawn into a corrupt and secretive institution hiding a secret agenda behind a mask of helping those suffering with poor mental health issues, we felt that it was in a way similar to the likes of films such as 'The Hunger Games' or 'Divergent' series of films - although the fact that the film is not drawn from a successful trilogy of books would mean that we would have to start from scratch in terms of attracting a fan base to flock to the cinema seats. Therefore, this first factor in deciding who the market would be for our marketing campaign would be to target it at the young adult audience.


The other half of determining the target audience was the factor of film genre. As a part of the Sci-Fi Thriller genre ofn films, our film is more likely to attract a slightly more mature and intelligent audience as the film would be engineered in a more mature and less light-hearted format.